The artist Lil Cal, is a 21 year old man from Liverpool, he is just about to release his second album and embark on a world tour with Drake. He is signed to Young Money Entertainment, this is Lil Wayne's record label and artists such as Drake, Lil Twist and Nicki Minaj. I organised two photoshoots with Callum as he is main cover artist, so I wanted to get as many pictures as possible.
For my second photoshoot I knew that I wanted these pictures to go on the front cover, so I researched Hip Hop and Rap magazines and looked at their front covers. There was definitely a common theme throughout, most of the cover stars were wearing suits, or a shirt and tie, possibly betraying a gangster look. I wanted to copy this idea on my front cover as I think it could create a classy professional shot, which is the look I want to present my magazine in.
After I had decided on what I wanted Callum to wearing I was thinking about possible props he could be holding. As it was the front cover I did not want the prop to be too overpowering so I decided on something simple, a glass of wine. A glass of wine is featured in a popular Kanye West photoshoot and is also a drink related to rappers and weed, Drake singing in a song with Rhianna "Good Weed, White Wine'.
Possible ideas of what camera angles I was going to use came from yet again another Kanye West photoshoot, this was used on a cover, on a magazine called Complex. I wanted to try and imitate this look because it is extremely simple and that is the idea I am going for. I also wanted to focus on Callum's hair as I want that to be a feature of Callums act.
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