Concern - Behaviour of a particular group represented as having a threat.
Volatility - Short lived. Panics erupt dramatically but are difficult to sustain. Negative consequences for the rest of us.
Hostility - 'Folk devils' constructed to create a clear division between 'them' and 'us'.
Consequences - Widespread acceptance of the threat posed by this group. Not necessarily reflecting national concern, but the campaigner will be very vocal whilst the opposition will be weak and disorganised.
Disproportionality - Wild exaggeration of evidence. Not only the number of people involved but also the scale of the problem.
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